The Front Door Worksheet
A great book with no next step is a dead end. This one-page worksheet makes your book the first step toward hiring you.
- Score the idea first. Pick the one with the strongest Path.
- Solve one narrow problem, completely.
- Remove the price. You're not in the book business.
- Put one next step inside the book. One door, not five links.
- Launch it like an event, at your size.
From the ClientBook AI video “How Alex Hormozi Turned a Cheap Book Into a Lead Machine.” New here? Score your book idea free.
Questions
What is the Front Door Worksheet?
A free one-page worksheet for business owners writing a book to get clients. Five boxes turn the book into the first step toward hiring you: score the idea, pick one narrow problem, remove the price, put one next step inside the book, and plan a launch at your size.
Why treat a book as a front door?
A business book earns its keep when it leads the right reader to one clear next step with you, like a call, a checklist or a scorecard. A great book with no next step is a dead end. An okay book with one clear next step brings clients.
Should I charge for my business book?
Usually not much, if anything. If the book's job is to bring clients, every dollar you charge is a reason for the right reader not to start it. Free PDFs, paperbacks you hand out, or a low-price ebook all work.
What goes in box 1?
Your book idea's ClientBook Score. Type your business into the free tool at clientbookai.com, get six scored ideas, and pick the one with the strongest Path: the idea where finishing the book leads to what you sell.